Technical Information

Software Defined Network Authentication

Tailored WiFi Marketing for Brand Conscious Commercial Spaces with High Foot-Traffic

What is SocialSign.in?

SocialSign.in offers a software-defined network authentication service specifically tailored for guest and visitor networks for brand-conscious commercial spaces with high foot-traffic.

Adding SocialSign.in services to your network is easy and does not require any special hardware or software. Simply configure the guest network to have our cloud-based service manage the authentication process for that specific network.

SocialSign.in’s authentication service will then identify, interact with, and authorize each user via a tailored on-brand experience, then seamlessly connect that customer relationship touchpoint to an organization's other business platforms including Salesforce, Eloqua, MVP Audience, and more.

The benefits for leveraging SocialSign.in’s authentication network include:

  • Increased user profile validation
  • 24/7 guest network monitoring and end-user support
  • Zero tech time required to update content, automatic switching between different experiences for venues with different contexts
  • Seamlessly integrating data into other business systems without development time or file transfers
  • Does not require any special hardware, software, or drivers

The service allows network administrators to effortlessly meet business needs for their guest networks.

For Marketing and Sales, SocialSign.in creates a high performance on-premise marketing channel by leveraging free guest WiFi. The service provides a platform for establishing new customer relationships, driving marketing and sponsorship programs, while extending CRM and marketing platforms on-site via a first-party channel to the organization's most attentive audience.

Privacy Focused

SocialSign.in authentication services does not consume, view or require access to any network traffic outside the authentication loop.

SocialSign.in authentication services does not operate via a proxy or require underlying network changes outside of setting up the authentication interaction. In most cases, the networking environment, including other internal authentication methods (both hardware and SDN) remain completely in place and untouched.

SocialSign.in authentication services does not process device probe or other non-opt-in information.

How does SocialSign.in Authentication work?

Guest and visitor devices attach to a designated network and are redirected to the service for identification and a relationship marketing interaction. If a device has been recently verified on a SocialSign.in network, the user skips the identification process and automatically receives the marketing experience. A brand new device, or one without a recently verified profile, will identify itself with one of the allowed methods, e.g. email sign-in, then receive a marketing experience.

The marketing experiences are generated using data from the user profile and device type, using content created in the service's content management system. SocialSign.in currently interfaces in over fifteen (15+) languages and is fully responsive to the user’s device.

Once the user completes the desired interactions, such as answering a survey question ro deciding to join a mailing list, SocialSign.in authenticates that user on the network, the device is then authenticated onto that network using that user’s profile. The user's profile is associated with their device, session, and activity on the network, and steps are taken to eliminate profiles with false information. Therefore, the underlying network has a high quality user profile to associate with that device, session, and activity which completely eliminates the every device is unknown/‘Guest User’.

Integrating the data and profiles gathering by SocialSign.in is effortless. The service provides dashboards and online tools, a dedicated data-mart for direct access and dozens of integrations to the world’s leading marketing and analytics platforms. SocialSign.in makes it very easy to connect guest WiFi to various Marketing programs including email campaigns, re-targeting, look-a-like audiences and loyalty programs.

Why connect an authentication service to a guest network?

SocialSign.in provides identity, trust, and context previously unavailable on commercial open guest networks. Unknown guest WiFi devices become known users which helps curb bad behavior and reduce the risk associated with providing an open network.

SocialSign.in authentication service takes a cooperative approach to drive a significant increase in validity of profiles increasing the value produced by guest WiFi data capture. The service leverages key benefits such as network-shared blacklists of bad email addresses and pre-verified premium users to provide a greater return on investment over a siloed solution offering simple data capture without advanced validation.

SocialSign.in remotely manages and monitors our active partner networks 24/7, providing tools and resources to easily manage content creation, scheduling, and integrations to other business systems.

SocialSign.in is fully GDPR compliant and has additional dedicated, isolated instances within the EU and APAC regions. SocialSign.in systems and data are protected by industry best practices which are consistently tested and reviewed including SOC.

How does the integration work?

Most enterprise-grade networks can be set to use SocialSign.in authentication services within minutes. We currently support most enterprise-grade wireless networks, firewalls, and security appliances including Cisco/Cisco Meraki, Extreme Networks/WiNGs, Aruba, Ruckus, and many more.

SocialSign.in services are implemented by a set of configuration changes enabling our web-services to manage the authentication of the guest user's device. SocialSign.in automatically generates the required portal pages and splash pages that are appropriate. The user experience and content are managed with simple web-based tools that are generally managed directly by Marketing and Sales team members.

Product Demo

Text “wifi” to +1 281-717-6621 to get a demo end-user experience delivered right to your phone.

For questions or to schedule a dashboard or content management demo emailinfo@socialsign.in.

KEY BENEFITS

First-Party Data

By using SocialSign.in’s platform, retailers are able to solicit first-party opt-in data from customers in return for guest WiFi access. The information collected creates a richer customer profile that can be leveraged for future targeted messages and promotions.

Data Validity

Our data validity technology creates a dynamic network of data, ensuring all end users are signing on with authentic information to access the guest network. Our data validation reduces worthless data in your CRM, creating more effective marketing experiences with higher ROI.

Live Engagement

Retailers are able to provide relevant, real-time, digital experiences to shoppers. SocialSign.in delivers seamless one-to-one connection to enrich the customer experience and drive purchases both on- and off-site.

SEE HOW SOCIALSIGN.IN HELPS YOU
ENGAGE YOUR CUSTOMERS.

SEE HOW SOCIALSIGN.IN HELPS YOU
ENGAGE YOUR CUSTOMERS.

SocialSign.In Guest WiFi for Retail

Experience SocialSign.in

Try SocialSign.in first hand with our Guest WiFi Demo.

Text “retail” to +1 281-717-6621 to get a demo experience delivered right to your phone or view demo in your browser.